Last updated: September 2026

1. About this Privacy Policy

This Privacy Policy explains how UrbanEpoch collects, uses, stores and protects your personal information when you visit our website, make a purchase, contact us or otherwise interact with our services.

UrbanEpoch is committed to handling personal information responsibly and in accordance with applicable data protection requirements.

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2. Information We Collect

We may collect personal information that you provide directly to us, including your name, billing and delivery address, email address, telephone number, order information and communications with our customer support team.

We may also automatically collect certain technical information when you use our website, such as your IP address, device and browser information, website activity, cookies and similar technologies.

Payment information is processed by our payment service providers. UrbanEpoch does not directly store complete credit or debit card details.

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3. How We Use Your Information

We may use your personal information to:

Process, manage and fulfil your orders; arrange delivery; communicate order updates; process payments, returns and refunds; provide customer support; maintain customer accounts; prevent fraud and misuse; improve our website and services; comply with legal and regulatory obligations; maintain business records; and send marketing communications where permitted.

We may also use aggregated or anonymised information to understand how customers use our website and to improve our products, services and shopping experience.

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4. Legal Bases for Processing

Depending on the circumstances, we process personal information on one or more lawful bases.

Performance of a contract: when processing your information is necessary to process an order, arrange delivery, manage a return or provide services you have requested.

Legal obligations: when processing is necessary to comply with applicable accounting, tax, consumer protection or other legal requirements.

Legitimate interests: where processing is reasonably necessary to operate and improve our business, provide customer support, protect our website, prevent fraud and understand how our services are used, provided that these interests do not override your rights.

Consent: where applicable, we may rely on your consent for certain marketing activities, cookies or other processing. You may withdraw your consent at any time where consent is the lawful basis.

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5. How We Share Your Information

UrbanEpoch does not sell your personal information.

We may share personal information with trusted third parties where reasonably necessary to operate our store and provide our services.

These may include our e-commerce platform provider, payment processors, dropshipping suppliers, fulfilment partners, delivery companies, logistics providers, customer service providers, analytics providers, fraud prevention services and professional advisers.

Because UrbanEpoch operates using a dropshipping model, certain information such as your name, delivery address, telephone number where required, and relevant order information may be provided to suppliers and fulfilment partners so that your order can be prepared and delivered directly to you.

Our website is operated using Wix, and products or fulfilment services may be managed through services such as Modalyst and connected suppliers.

Third-party providers process information according to their respective privacy obligations and policies.

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6. International Data Transfers

Some of our service providers, suppliers, fulfilment partners or technology providers may operate outside the United Kingdom.

This means that your personal information may, where necessary, be transferred to or processed in countries outside the UK.

Where applicable data protection law requires safeguards for international transfers, we take appropriate steps to ensure that suitable protections are in place.

These measures may include recognised contractual safeguards, adequacy regulations or other legally permitted transfer mechanisms.

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7. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period may depend on the type of information, the nature of our relationship with you and applicable legal, accounting, tax, consumer protection and record-keeping obligations.

Order and transaction information may be retained for the period required to comply with financial, tax, legal and accounting requirements.

Customer service information may be retained for as long as necessary to resolve enquiries, manage disputes and maintain appropriate business records.

Marketing information may be retained until you unsubscribe, withdraw consent where applicable or we determine that the information is no longer required.

When information is no longer required, we may securely delete or anonymise it.

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8. Your Privacy Rights

Depending on the circumstances and applicable law, you may have rights concerning your personal information.

These may include the right to request access to your personal information, request correction of inaccurate information, request deletion of your information, request restriction of processing, object to certain processing and request transfer of eligible information to another organisation.

Where processing is based on your consent, you may withdraw that consent at any time.

These rights are not absolute and may be subject to legal exceptions.

To exercise your privacy rights, contact us at: urban.epoch@hotmail.com

We may need to verify your identity before processing certain requests.

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9. Marketing Communications

Where permitted, UrbanEpoch may send you information about products, promotions, new collections or special offers.

You can unsubscribe from marketing emails at any time by using the unsubscribe option provided in the message or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending essential communications relating to your orders, payments, deliveries, returns or account.

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10. Cookies and Similar Technologies

UrbanEpoch uses cookies and similar technologies to operate the website, remember preferences, provide shopping functionality, understand website performance and, where applicable, support analytics and marketing.

Some cookies are necessary for the website to function properly.

Where consent is required for non-essential cookies, we aim to request your permission before those cookies are used.

You can manage available cookie preferences through our website’s cookie settings and through your browser settings.

Additional information may be provided in our Cookie Policy or cookie consent notice.

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11. Payment Information

Payments made through UrbanEpoch are processed by third-party payment service providers.

UrbanEpoch does not directly store complete payment card numbers, security codes or other complete card credentials.

Payment providers may collect and process personal and financial information in accordance with their own privacy and security practices.

We may receive limited information relating to the transaction, such as payment status, transaction reference, payment method and other information required to process and manage your order.

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12. Order Fulfilment and Dropshipping

UrbanEpoch operates using a dropshipping business model.

This means that products may be stored, prepared and dispatched directly by third-party suppliers or fulfilment partners rather than from premises operated by UrbanEpoch.

To fulfil an order, we may need to provide the relevant supplier or fulfilment partner with information necessary for delivery, such as your name, delivery address, order details and contact information where required by the carrier.

We limit the information shared to what is reasonably necessary for order fulfilment, delivery and related customer support.

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13. Fraud Prevention and Security

We take reasonable organisational and technical measures designed to protect personal information from unauthorised access, misuse, loss, alteration or disclosure.

We may use information relating to orders, payments, devices and website activity to help detect and prevent fraud, abuse or security incidents.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

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14. Automated Decision-Making

UrbanEpoch does not currently intend to use solely automated decision-making that produces legal or similarly significant effects on customers.

Some third-party payment, fraud prevention or security providers may use automated systems to assess transactions or potential fraud. Their processing is governed by their own privacy practices and applicable law.

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15. Children’s Privacy

Our online store is intended for general retail customers and is not specifically directed at children.

We do not knowingly seek to collect personal information from children where parental or guardian consent would be required by applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the situation.

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16. Third-Party Links

Our website may contain links to websites, services or platforms operated by third parties.

UrbanEpoch is not responsible for the privacy practices or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

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17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, suppliers, technology, business practices or applicable legal requirements.

When changes are made, the updated version will be published on this page and the “Last updated” date will be revised.

We encourage customers to review this Privacy Policy periodically.

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18. Contact Us

If you have questions about this Privacy Policy, how your personal information is handled or wish to exercise your privacy rights, please contact:

UrbanEpoch
Operated by: UrbanEpoch
Email: urban.epoch@hotmail.com
Postal address: 

Rua República Argentina, 630
Centro
Dionísio Cerqueira – SC
Brazil
Website: www.urbanepoch.shop

You may also have the right to make a complaint to the UK Information Commissioner’s Office (ICO) if you have concerns about how your personal information has been handled.